Turning art into dialogue with conversational intelligence.

AI Interaction

Behavioral Design

Dialogue Systems

ReFrame.ai

ReFrame.ai

Platform

Mobile Interface

Type

Conversational AI ·

Team Project

My Role

UX & Interaction Design — designed a proximity-aware, multi-modal conversational interface that gives public art a voice and visitors a reason to stop

Skills

Conversational UX,

Interaction Design,

AI Interaction Design,

Experience Design,

Speculative Product Design

Overview

Art is everywhere but it almost always speaks in monologue. Visitors look, nod, move on. In a world where every digital product teaches, guides, and argues with you, art still offers no space to ask what you actually want to know.

Outcome

A proximity-triggered conversational AI that gives art a voice, in the artist's own words. Tap, ask, discover. The interface disappears so the work doesn't. What happens to the museum experience when the label becomes a conversation?

Art is everywhere

Art is everywhere

On walls - in streets - in galleries, but too often, it whispers instead of speaks.

Visitors look, nod, and move on. Curiosity is sparked, but rarely answered. Emotion is felt, but rarely voiced. We wanted to change that. To reframe art not as something you just see, but as something you can talk to.

SILENCE

Passive viewing (look, nod, move on)

SILENCE

Passive viewing (look, nod, move on)

SILENCE

Passive viewing (look, nod, move on)

CURIOSITY

No space for curiosity or questions

CURIOSITY

No space for curiosity or questions

CURIOSITY

No space for curiosity or questions

CONVERSATION

Interactive dialogue

CONVERSATION

Interactive dialogue

CONVERSATION

Interactive dialogue

What if art could talk back?

What if art could talk back?

Problem

In a world where digital products teach, guide, and even argue with us, art still speaks in monologue. Visitors look, nod, and move on rarely given space for curiosity, conversation, or deeper connection.

Opportunity

We saw a chance to give art dialogue.
What if paintings could answer your questions?
What if sculptures could share their stories?
What if art could remember you, as much as you remember it?

A map + carousel layout supports both spatial discovery and casual browsing.

The “Ask Anything” prompt reduces friction and sparks curiosity.

A map + carousel layout supports both spatial discovery and casual browsing. The “Ask Anything” prompt reduces friction and sparks curiosity.

Reframe asks a simple question:

Reframe asks a simple question:

What do you want to know?

What do you want to know?

What do you want to know?

Reframe uses conversational AI to meet users where they are,

turning passive viewing into interactive discovery.

Reframe uses conversational AI to meet users where they are, turning passive viewing into interactive discovery.

Proximity-based unlocking

Artwork stays silent until users approach. This prevents overload and adds a sense of reveal, making the interaction feel alive.

Conversation Interface

This is where it gets personal.


A minimalist UI keeps the art central. Multiple input modes (voice, text, camera) ensure inclusivity while responses balance clarity with emotion.

This is where it gets personal.


A minimalist UI keeps the art central. Multiple input modes (voice, text, camera) ensure inclusivity while responses balance clarity with emotion.

FRAMING THE INVISIBLE

FRAMING THE INVISIBLE

FRAMING THE INVISIBLE

Learnings

Learnings

Silence isn't neutral. In design, it's a choice and usually the wrong one.

We didn't set out to redesign the museum experience. We set out to answer one quiet observation: why do people take photos of art they'll never look at again? The answer, it turns out, isn't that they don't care. It's that they have no way to care out loud.


The proximity trigger, art staying silent until you're close enough to engage taught us something about pacing that screens rarely get right. Not every interface should greet you the moment you arrive. Sometimes the most powerful interaction is the one that waits.


ReFrame isn't really about art. It's about any experience where meaning exists but access doesn't, education, cultural spaces, public infrastructure. The design question is always the same: who gets to participate, and what are we asking them to give up to do it?


Designing for conversation means designing for vulnerability. People ask questions they'd never say out loud to a docent. That openness is the product. Protect it.

ReFrame reminded me that great interaction design is not just about clarity and utility. It’s about creating space for wonder, voice, and meaning.

ReFrame reminded me that great interaction design is not just about clarity and utility. It’s about creating space for wonder, voice, and meaning.

ReFrame reminded me that great interaction design is not just about clarity and utility. It’s about creating space for wonder, voice, and meaning.

Splitwise Reimagined

Mobile Experience · Interaction Patterns · Usability Improvement

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Google Maps: Emergency Link

System Thinking & Design · Real-Time Communication & Infrastructure · Interface & Experience Design

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Problem

In a world where digital products teach, guide, and even argue with us, art still speaks in monologue. Visitors look, nod, and move on rarely given space for curiosity, conversation, or deeper connection.

Opportunity

We saw a chance to give art dialogue:

  • What if paintings could answer your questions?


  • What if sculptures could share their stories?


  • What if art could remember you, as much as you remember it?

Problem

In a world where digital products teach, guide, and even argue with us, art still speaks in monologue. Visitors look, nod, and move on rarely given space for curiosity, conversation, or deeper connection.

Opportunity

We saw a chance to give art dialogue:

  • What if paintings could answer your questions?


  • What if sculptures could share their stories?


  • What if art could remember you, as much as you remember it?

Turning art into dialogue

with conversational intelligence.

Turning art into dialogue with

conversational intelligence