Consumer Product
Fintech
Habit-driven UX
Platform
Mobile Interface
Type
Systems & Infrastructure
Design · Individual Project
My Role
Solo designer — mapped multi-stakeholder emergency coordination systems and redesigned the Google Maps interface to embed life-critical communication without adding cognitive load
Skills
Systems Thinking,
UX Research,
Interaction Design,
Service Design,
Real-Time Communication Design
Overview
When an ambulance is dispatched, the clock starts but the systems don't talk to each other. Traffic doesn't yield. Hospitals aren't warned. Nearby drivers have no context. Emergency response fails not from lack of effort, but from total absence of coordination.
Outcome
A driver-initiated alert system embedded inside Google Maps that simultaneously notifies vehicles, traffic signals, and the hospital ER; no new app, no learning curve, no lost seconds. What began as a screen redesign became a redesign of how cities respond to crisis.






Systems don't fail at the moment of crisis. They fail in all the ordinary moments that came before it.
The ambulance case study began with a simple frustration: why does a vehicle with lights and sirens still get stuck in traffic? The answer wasn't technical. It was structural. Every stakeholder in an emergency : dispatcher, driver, hospital, city traffic control, bystanders was operating with a different version of the same event, in real time, with no shared language.
Designing for emergencies means designing for a user who is not okay. Cognitive load isn't an abstract metric here, it's the difference between a driver maintaining focus on the road and fumbling with an interface. Every tap we removed was a decision we made for the user because the situation already made too many demands.
The deeper lesson lives outside emergency response entirely. Most systems we interact with daily, transit, healthcare, municipal services are siloed in exactly the same way. They were built by different teams, at different times, with no shared vision of the person caught between them.
The next frontier of product design isn't the app. It's the infrastructure the app sits inside.











